Case Studies
Points Path
A daily travel and personal finance newsletter with 180K+ subscribers needed to scale output without letting accuracy slip. I built a four-layer AI editorial system covering voice, quality checks, error tracking, and governance. Editing time dropped about 40%, open rate went from 49% to 55% as the list grew, and every error the system catches gets documented so it can’t ship twice.
L.A. Reported
A nonprofit local news startup founded by veteran journalists Scott Woolley and Karin Klein, formerly of Forbes and the LA Times, needed editorial and operational leadership to launch and scale. I came on as assistant managing editor in January 2026, serving as the editorial and operational backbone: setting up publishing infrastructure (Substack configuration, UTM tracking, contributor coordination), running social and PR strategy, and applying AI selectively where it actually helped (data visualization, editorial production tasks).
In the first four months, total subscribers grew by 805%, and paid subscribers grew by 900%.
The publication launched on schedule, built a real readership, and now has the editorial systems and operational rhythm to keep scaling.